Perhaps that is not such a bad thing, because by the sounds of it, you will have to save up long and hard for this one: US-based consumers will have to shell out $5 349 for a VideoWave system.
Reality television has already served up shows searching for talent in front of the cameras, such as supermodel Tyra Banks’ “... Next Top Model” franchise. In what is being called a ‘world first’, a new home-grown reality show is about to focus on finding the person who is most skilled behind the lens.
“Sharp Shooter” will pit fifteen shutterbugs against each other. The contestants range from amateurs to professionals, from housewives to students, who have been selected from all walks of life. For ten episodes, the competing photographers will have to show off their ability to capture the perfect shot across a wide range of photographic disciplines, including fashion, product, abstract and destination photography.
Judged by US-born and bred photographer and director Bryan Traylor, who is living and working in Cape Town nowadays, former South African supermodel-turned-photographer Josie Borain and fashion designer Jenni Button, the show will take over the 17:30 slot that had been occupied by “Idols” until last week.
Traylor, who apprenticed under world-renowned photographers Annie Leibovitz and Bob Stevens (among others), says that the world’s interest in photography has been renewed due to new technology. “The global digital camera market is experiencing phenomenal growth, largely fuelled by the rapid development of camera technology, with total sales exceeding 141 million units in 2010 – a radical increase on 2008 forecasts, and so it is no wonder that M-Net has appointed Foghound Studios to produce a ten-episode show which we hope will be the start of a show roll-out internationally.” he says. “Photography as a pastime interest is growing in leaps and bounds, across a variety of markets, with unsurpassed gains in Asia (where sales of over 14 million cameras are expected this year, and 16 million during 2011), driven largely by digital and multimedia camera technology that provides both photographic and video functions and is sometimes further equipped with audio or voice recording options.”
Every week, the Traylor and his co-judges will view the three best images submitted by the three groups, each consisting of five contestants. One team will win exemption and the other two teams will have to face the prospect of having a member from either of their teams voted off the show. In the end, the winner will walk away with R250 000 in cash and Nikon camera equipment worth a quarter of a million rand.
“Sharp Shooter” will be hosted by South African actor Craig Urbani. Catch it on M-Net from this coming Sunday,
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